Cable Service Surpasses Telecom for Broadband Subscribers

According to a recent Leichtman Research Group report, telecom operators AT&T and Verizon are losing the race to gain subscribers in the broadband market. Broadband subscribers jumped to cable offerings more than 3:1 in 2011, with a total of 2.3 million subscribers added in comparison to traditional telco company’s 750, 000.

Cable operator Comcast, a leader in the broadband services space, added 336,000 broadband internet subscribers and 146,000 voice subscribers in the 4th quarter of 2011 alone.

“Despite a high level of broadband penetration in the U.S., the top broadband providers added 88% as many subscribers in 2011 as in 2010,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. “At the end of 2011, the top broadband providers in the U.S. cumulatively had over 78.6 million subscribers, an increase of nearly 25 million over the past five years.”

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